Time to Jump on the Bandwagon, Folks.
Yesterday, as I walked into work with our creative director, my attention was brought to a pile of phone books lying on the ground beneath our mailbox. Darren, our CD, noted that they were for our...
View ArticleI’m entertained, but that doesn’t mean it’s good advertising.
Our reputation is based on our creativity. That doesn’t sound very unique for an ad agency to say but it’s all about how you define creativity. Many creatives lean towards a dramatic visual as the...
View ArticleWelcome to the Future: The Mobile Future
The decision of where to place your marketing message used to be a no-brainer. Your choices included broadcast, print or in store media placements. It was simple and the media was simple. As the use of...
View ArticleThe Power of The Jingle
In our industry, it is important to always be moving forward. Marketing without progression makes a company, brand, or product antiquated in so many ways. However, as the landscape changes and...
View ArticleAdvertisers Pay Attention – Women are More Active on Social Networks than Men
It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards them. Since the social...
View ArticleChesapeake Bay Trust Case Study
CHALLENGEThe Chesapeake Bay license plates or “Bay Plates” are a major funding source for the Chesapeake Bay Trust (CBT). The plates only cost $20, but this non-profit could never improve its 10%...
View ArticlePros and Cons of Digital Printing
When coordinating print projects, we are often asked to deliver faster timelines, competitive budgets, and all-the-while delivering the highest quality. Over the past 5 years the quantities for most...
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